In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the following:Provide an overview or history of the brand (product).Write a page paper – Describe and explain how technology or social media is utilized for marketing purposes.Demonstrate an understanding of target markets and demographics.Your paper should be 2-3 pages in length, well written, and formatted according to the CSU-Global Guide to Writing and APA Requirements. Be sure to provide at least three outside sources in addition to your text.
2 peer responses – due in 4 hours
Guided Response: Respond in a substantive way to at least two of your peers. Choose at least one point from your peer’s response that impacted your thinking on this subject, and explain why and how that particular comment resonated with you or caused you to think in a different way. Compare the implications for […]