Most organizations use some form of controlled (unmediated) communication, even if only in unusual situations. Today’s electronic media make it much simpler, with such tools as e-mail, blogs, or Twitter, for even small organizations to find ways to circumvent traditional media gatekeepers, thus controlling both the content and the delivery timing of their message.
To prepare:
Recall experiences within your own organization or an organization with which you are familiar that required controlled communications. Think about a particular example or situation to help explain your response to each question and how you would determine the appropriate strategies.
Discuss:
In a Discussion post, address the following questions, keeping your example in mind:
- What strategies and tactics would you recommend for various audiences in your example?
- Which public relations tools do you believe would be most effective, in general, in internal relations? Why?
With these thoughts in mind:
By Day 3
Post two to three paragraphs (of at least 150 words) for the questions above.
