1/30/22, 12:46 PM Milestone Two Guidelines and Rubric – MBA-540-X3553 Org Strategy in Global Env 22TW3
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Milestone Two Guidelines and Rubric
Overview
Congratula�ons! You are off to a good start. You successfully completed an analysis of the company’s internal business environment.
To quickly recap, as the director of strategic planning, you are crea�ng a new strategic planning proposal to help the company
explore at least one new growth opportunity and increase its revenue or market share in the industry.
As you con�nue crea�ng your proposal, in this assignment you will analyze your company’s external business environment and
explain its influence on revenue or market share.
Prompt
Perform an external environment analysis of your company to iden�fy the company’s compe��ve environment and find an
opportunity the company can u�lize to grow its revenue or market share in the industry. Use resources such as the company
website, which will have per�nent informa�on including its most recent sustainability report, and other relevant sources to help
complete this presenta�on. You can also use the resources in the MBA Library Research Guide to conduct further research about
your company.
Create a Microso� PowerPoint presenta�on to show the results of your analysis. Use both on-screen text and speaker notes to
convey your informa�on effec�vely. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the
slides, and include more detailed explana�ons where needed in your speaker notes.
Specifically, you must address the following rubric criteria:
A. Compe�tors (slide 1): Iden�fy at least two of your company’s top compe�tors and explain how they compete with your
company.
B. Compe��ve advantages (slides 2–7): Evaluate your company’s compe��ve advantages.
i. Assignment Help – Summarize the unique skill sets, products, loca�on, and values of your company.
ii. Use Porter’s five forces to analyze your company’s compe��veness and growth poten�al in its industry. Assign a ra�ng to
your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Jus�fy your ra�ngs.
iii. Area of opportunity (slides 8–9): Iden�fy one area of opportunity that will help your company increase its revenue or market
share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
Guidelines for Submission
Create a PowerPoint presenta�on with 9–12 slides. Sources should be cited according to Ace homework tutors – APA style. Consult the Shapiro Library
Ace homework tutors – APA Style Guide for more informa�on on cita�ons.
Criteria Exemplary (100%) Proficient (90%) Needs Improvement
(70%) Not Evident (0%) Value
Compe��on Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies two or
more of the
company’s top
compe�tors;
explains how they
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
Does not a�empt
criterion
25
Milestone Two Rubric
MBA-540-X3553 Org Strategy in Global Env 22TW3 TM
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1/30/22, 12:46 PM Milestone Two Guidelines and Rubric – MBA-540-X3553 Org Strategy in Global Env 22TW3
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crea�ve manner explains how they
compete with the
company
improvement may
include iden�fying at
least two top
compe�tors or
explaining how they
compete with the
company using
sound reasoning and
relevant data
Compe��ve
Advantages
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Assignment Help – Summarize s the
unique skill sets,
products, loca�on,
and values of the
company; assigns a
credible ra�ng to the
company for each of
Porter’s five forces
with relevant
jus�fica�on
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include summarizing
the skill sets,
products, and values
correctly or assigning
credible ra�ngs using
sound reasoning
Does not a�empt
criterion
30
Area of
Opportunity
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies one area of
opportunity that will
help increase
revenue or market
share over the next
five years; explains
how this opportunity
can lead to an
increase in revenue
or market share
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying a
valid area of
opportunity or
explaining the
impact on revenue or
market share
appropriately
Does not a�empt
criterion
30
Ar�cula�on of
Response
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Clearly conveys
meaning with correct
grammar, sentence
structure, and
spelling,
demonstra�ng an
understanding of
audience and
purpose
Shows progress
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, nega�vely
impac�ng readability
Submission has
cri�cal errors in
grammar, sentence
structure, and
spelling, preven�ng
understanding of
ideas
10
Cita�ons and
A�ribu�ons
Uses cita�ons for
ideas requiring
a�ribu�on, with few
or no minor errors
Uses cita�ons for
ideas requiring
a�ribu�on, with
consistent minor
errors
Uses cita�ons for
ideas requiring
a�ribu�on, with
major errors
Does not use
cita�ons for ideas
requiring a�ribu�on
5
Total 100%
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12:46 p.m. on January 22nd Milestone Two Guidelines and Rubric – MBA-540-X3553 Org Strategy in Global Env 22TW3
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Milestone Two Guidelines and Rubric
Overview
Congratula�ons! You are off to a good start. You successfully completed an analysis of the company’s internal business environment.
To quickly recap, as the director of strategic planning, you are crea�ng a new strategic planning proposal to help the company
explore at least one new growth opportunity and increase its revenue or market share in the industry.
As you con�nue crea�ng your proposal, in this assignment you will analyze your company’s external business environment and
explain its influence on revenue or market share.
Prompt
Perform an external environment analysis of your company to iden�fy the company’s compe��ve environment and find an
opportunity
