MAE 400 – FALL 2017
Third Individual Writing – Industrial Design Paper
• The student should analyze the trademark issues facing industrial design –BMW Mini-Cooper 4-door vs the Lifan 320
– BMW Sells its Mini-Cooper 4-door in the US. – Assume that the Chinese auto manufacturer Lifan was selling its SUV in the US. – If BMW were claiming that Lifan infringes their trademark design in the US, would they
win? • Apply US Trademark Law in the context of sales / consumers in the U.S.
• Format – Exec Homework help – Summary / Main Body / References / Figures where appropriate
Slide 204
MAE 400 – FALL 2017
Where will it all end? Knockoff cars!?!?
Slide 201
MAE 400 – FALL 2017
Slide 202
MAE 400 – FALL 2017
BMW “Mini Cooper” vs Lifan 320
BMW “Mini Cooper” Lifan 320
Slide 203
MAE 400 – FALL 2017
Third Individual Writing – Industrial Design Paper
• Remember the legal test! – The plaintiff (the party seeking court assistance) must prove
• 1. that it owns a valid trademark, • 2. that it has priority (its rights in the mark(s) are “senior” to the defendant’s), and • 3. that the defendant’s mark is likely to cause confusion in the minds of consumers about the
source or sponsorship of the goods or services offered under the parties’ marks. • When a plaintiff owns a federal trademark registration on the Principal Register, there is a legal
presumption of the validity and ownership of the mark as well as of the exclusive right to use the mark nationwide on or in connection with the goods or services listed in the registration.
• These presumptions may be overturned in the court proceedings if the defendant makes a persuasive argument.
• Your paper must address: – Issue and the Conclusion: Does BMW own a valid mark? Yes/No/Maybe – Does BMW have a registered Federal Trademark? (Hint: look at TM 78781927) – Does BMW have “priority” – Yes/No – explain who is the senior user? Who is the
junior user? – Will Lifan cause confusion in the minds of consumers?
• Work through the 8 factors in the Trademark test – Will BMW prevail?
USE IRAC writing wherever possible to EXPLAIN your reasoning! Slide 205
MAE 400 – FALL 2017
Industrial Design Paper
• This paper should continue to conform to the margin and executive summary of the first two papers
• The paper should continue to use Ace homework tutors – APA format for references
• There should be at least 10 direct quotes in the paper. Facts and outside opinions MUST be referenced. – Stick to Legitimate Sources
• Newspapers (ex. LATimes, Arizona Republic) • Respectable Magazines (ex. BusinessWeek)
• The paper should be long enough to adequately cover the assignment, but concise enough to hold the reader’s attention. – I need help writing my essay – research paper keep it around 2,500 words.
Slide 206
MAE 400 – FALL 2017
——
FALL 2017 MAE 400
Individual Writing – Industrial Design Paper – Third
• The student should examine the trademark challenges confronting industrial design – BMW Mini-Cooper 4-door vs. Lifan 320.
– BMW sells its Mini-Cooper 4-door in the United States. Assume that the Chinese automaker Lifan was selling their SUV in the United States. – Would BMW complain that Lifan infringes on their trademark design in the United States?
• Apply US Trademark Law in the context of US sales / customers
• Format – Executive Homework help – Summary / Main Body / References / Figures as needed
204th slide
FALL 2017 MAE 400
Where will it all come to an end? Cars that are knockoffs?!?
201st Slide
FALL 2017 MAE 400
202nd slide
FALL 2017 MAE 400
BMW “Mini Cooper” vs Lifan 320
BMW “Mini Cooper” Lifan 320
Slide 203
