The purpose of this week’s discussion is to actively discuss with your classmates the topic of Key Marketing Strategies. Review the YouTube video, What is Strategy?, and answer the following four questions with a complete and through analysis of your business:

Where do we compete?
What unique value do we bring?
What resources/capabilities do we utilize?
How do we sustain unique value?

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The goal of this week’s conversation is for you to actively debate Key Marketing Strategies with your peers. Review the YouTube video What Is Strategy? then answer the four questions below with a thorough study of your business:

Where are we going to compete?

What distinct value do we bring?

What resources/capabilities do we make use of?

How do we keep our distinct value?

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