THE COMPANY IS SES VENTURING INTO ANOTHER MARKET. PLEASE VIEW ATTACHMENTS FOR USEFUL MATERIALS FROM SIMULATION WEBSITE TO USE FOR THIS ASSIGNMNET.
3,000 words plus/minus 10%
Individually, you are required to write a strategic marketing plan for your “simulated” company for the next three years focusing on one new international market, backed up with a marketing strategy and financial analysis.
The submission is expected to follow the formal report structure of a marketing plan:
Marketing Audit, SMART Objectives, Marketing Strategy and Implementation and Control Measures, including a three-year profit and loss forecast. The characteristics of a report include but are not limited to:
1. Executive summary
2. Introduction to the report and introduction to the selected new international market and rationale
3. Analysis a. Marketing Audit b. SMART Objectives c. Marketing Strategy d. Implementation and Control Measures
4. Conclusion
Report formatting requirements, MS Table of contents, list of tables and or figures, numbered headings and sub-headings, page numbers, 1.5 spacing, justified, black font.
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THE BUSINESS IS EXPANDING INTO A NEW MARKET. APPLICABLE MATERIALS FROM THE SIMULATION WEBSITE CAN BE FOUND IN THE ATTACHMENTS FOR USE IN THIS ASSIGNMENT.
3,000 words plus or minus 10%
Individually, you must produce a three-year strategic marketing plan for your “simulated” company, focused on one new foreign market, supported by a marketing strategy and financial analysis.
The submission is required to follow the format of a formal marketing plan report:
Marketing Audit, SMART Objectives, Marketing Strategy and Implementation, and Control Measures, as well as a three-year profit and loss forecast, are all included. A report’s characteristics include, but are not limited to:
1. a brief summary
2. Introduction to the report and introduction to the selected new international market and rationale
3. Analysis a. Marketing
