Presence of Depression in Patients Diagnosed with Alzheimer’s disease Alzheimer’s disease (AD) is a progressive and fatal neurodegenerative disorder which is associated with cognitive and memory deterioration, progressive impairment of activities of daily living, a variety of neuropsychiatric symptoms and behavioral disturbances (Robinson). This disease is seen in about 2-4 million Americans and is usually […]

1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of […]

Data collection relating to personal information and purchase behaviours – a consumer perspective. Every individual to a certain percentage values their privacy. Differentiating factors amongst various individuals could be their cultural background, social environment, literacy and general awareness amongst others. Advancements in technology leading to development of secret cameras for instantaneous photographs, discount cards that […]