Cybersecurity attacks and ransomware can take their toll on any company but those involved in logistics may see a ripple effect across multiple chain partners. Even the Department of Homeland Security’s Cybersecurity & Infrastructure Security Agency (CISA) has been working with major players to protect the nation’s supply chain. Module 3: Week 1 Online assignment […]

  Branding and Positioning Strategy Using the bank scenario as a guide, discuss the following: Create your branding strategy (position statement) for your new  target market based on your situation analysis. This will start to  integrate your goals, your situation analysis results, and your target  market.   Create high-level advertising and public relations strategies  that […]

Case Questions: Would you decide to “hatch” Chicken  Sensations? Put yourself in Vicki’s shoes. Prepare an analysis  that will guide PFVC’s decision on whether to launch  Chicken Sensations.  1.   Economic feasibility analysis: Perform an economic cost- benefit analysis of whether PFVC should launch Chicken  Sensations. Clearly state your decision and conclusion  from your analysis. (You […]

InstructionsThe Electoral College was created to protect US citizens against mob rule. Mob rule is the control of a lawful government system by a mass of people through violence and intimidation. However, some Americans question the legitimacy of this process. Pick one election where the outcome of the popular vote and the electoral college vote […]