Student 1 (Hana)
Business
Ethics and Sustainability MGT-630
Ace my homework – Write my paper – Online assignment help tutors – Discussion
Board Module 9
March
11, 2016: 2024 – Do my homework – Help write my assignment online
Reputation
is a perception of past actions and future behavior viewed not in isolation but
in the context of what others are doing in the marketplace. For example, a
company with a poor reputation for employee relations might decide to improve
and upgrade its HR policy but it will take time for that company to acquire a
reputation as a good employer, because so much of its reputation depends on
past performance (CIMA, 2007 and Epstein & Buhovac, 2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay).
There
are several factors that can influence any organization reputation. Some of
these factors are:
The organizational character or
customer expectation of the organization behavior.
The quality of the product or
service provided by the organization.
The satisfaction of the
stakeholders mainly the customers and shareholders.
The perceived value of the brand.
The perceived view of reputation as businessâs assets.
The workplace practices, knowledge management and human
capital.
Employee behavior and ownership of action.
The level of integration of reputation in the businessâs
market strategy.
The stakeholders trust.
A
risk to reputation occurs where the organization fails to meet the expectations
of a specific stakeholder group (CIMA, 2007). The key to effective reputation
risk management is therefore the management of expectations. Businesses
that do not monitor, measure, manage and report on environmental and social
performance of their company and its value chain put their organization at risk
for compliance issues, reputational damage and even breaks in their supply
chain (Eccles, Newquist & Schatz, 2007).
There
are several issues that the organization should consider to avoid
sustainability risks, such as: Environmental record, human rights
record, government and NGO sustainability guidelines, sustainability
transparency and reporting, information requests from shareholders, business
customers and other constituents and natural resource shortages (EY,
2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay).
Some
of the risks that had been taken by my workplace the Riyadh Colleges of
Dentistry and Pharmacy (RCDP) is trying to establish new platform for students
assessments using tablets. This risk involved introducing the student to
new medium of testing, that it might affect studentsâ performance outcome if
the system fails to deliver the required task. The colleges are currently
in the process of testing the feasibility of the intended procedure and
providing the infrastructure for high speed network connection to the collegesâ
server in order to avoid any signal interference and hence successful
attainment of the assessment. Regarding the effect of this plan on the
colleges reputation, because they system is still under test by the IT
department still we have not encounter any problems with the stakeholders as of
yet (Bracey, 2016: 2024 – Do my homework – Help write my assignment online).
Another
risk the colleges had decided to take, is having intern students whom are not
native residence in Riyadh, they were given the chance last semester to do
their training in hospitals in their home towns. With regard to
reputation, some of the hospitals were impressed with the performance of the
collegesâ interns to the extent that they offer them a position immediately
after they finish their graduation requirements. In other centers
however, we got mixed feedback regarding our intern students. I think
that exposing our students to their future career environment had given them
the chance to market themselves in the job market and gave a positive feedback
regarding the RCDP graduate, which can be a plus for the collegesâ reputations
(Bracey, 2016: 2024 – Do my homework – Help write my assignment online).
References:
Bracey,
L. (2016: 2024 – Do my homework – Help write my assignment online) The Importance of Business Reputation. Business In
Focus. Retrieved from:.businessinfocusmagazine.com/2014: 2024 – Essay Writing Service. Custom Essay Services Cheap/10/the-importance-of-business-reputation/” title=”http://www.businessinfocusmagazine.com/2014: 2024 – Essay Writing Service. Custom Essay Services Cheap/10/the-importance-of-business-reputation/”>http://www.businessinfocusmagazine.com/2014: 2024 – Essay Writing Service. Custom Essay Services Cheap/10/the-importance-of-business-reputation/
CIMA
(2007). Corporate reputation: perspectives of measuring and managing a
principal risk. The Chartered Institute of Management Accountants.
Retrieved from:.cimaglobal.com/Documents/Thought_leadership_docs/cid_exrep_corporate_reputation_june07.pdf” title=”http://www.cimaglobal.com/Documents/Thought_leadership_docs/cid_exrep_corporate_reputation_june07.pdf”>http://www.cimaglobal.com/Documents/Thought_leadership_docs/cid_exrep_corporate_reputation_june07.pdf
Eccles,
R. , Newquist, S. & Schatz, R. (2007) Reputation and Its Risks. Ace my homework – Write my essay – Harvard
Business School Publishing. Retrieved from: Robert G. Eccles Scott C.
Newquist Roland Schatz
Epstein,
M. J., & Buhovac, A. J. (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay). Making sustainability work: Best
practices in managing and measuring corporate social, environmental, and
economic impacts (2nd ed.). Sheffield, UK: Greenleaf Publishing.
EY.
(2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay). 5 Ways CFOs Can Reduce Their Sustainability Risks. Forbes. Retrieved
from:.forbes.com/sites/ey/2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay/01/09/5-ways-cfos-can-reduce-their-sustainability-risks/#136a57ca3513″ title=”http://www.forbes.com/sites/ey/2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay/01/09/5-ways-cfos-can-reduce-their-sustainability-risks/#136a57ca3513″>http://www.forbes.com/sites/ey/2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay/01/09/5-ways-cfos-can-reduce-their-sustainability-risks/#136a57ca3513
STUDENT
2 – (RUAA)
Business
Ethics and Sustainability MGT-630
Colorado
State University â Saudi Electronic University
March
14, 2016: 2024 – Do my homework – Help write my assignment online
Factors That Influence
Reputation
The companyâs
reputation is important for stakeholdersâ decision-making strategy.
Stakeholdersâ opinions based on their perceptions and expectations of
what companies are doing (Epstein & Buhovac, 2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay). Companyâs
reputation influenced by many factors such as companyâs emotional appeal,
products and services provided to the customers, vision and leadership, a
motivated workplace environment, social and environmental responsibility, and
financial performance. Keller (1998) identified four keys that
determinate the corporate image associated brand equity like common product
attributes, benefits or attitude, people and relationships, values and programs
and, corporate credibility. The product brand reputationresults in
positive market performance that reflected in market share and leadership.
Thereputation is favorable to stakeholders toward a brand corporate
results in positive social performance, goodwill and public support, and
financial performance of the shareholder value, and share price.
An organization must
study how the risk influences their business. The organization could
conduct a risk analysis method to measure inputs aiming to decrease the
negative effect of the risk. The risk analysis method will guide the
organization to identify and manage the risks that obstruct providing service
or product, innovation, opportunity, and market success. An organization,
Epstein & Buhovac (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay) must identify all the possible social,
environmental, economic, and political issues that could affect the
organization and compiling them in a comprehensive risk profile.
Reputational risk is
as important as any other types of risk. Reputation risk, the possibility
or danger of losing business reputation, presents a threat to organizations in
many ways. The loss of reputation affects competitiveness, local positioning,
the trust and loyalty of stakeholders, media relations, the legitimacy of
operations, and even the license to exist. That is why it emphasis on
continuous monitoring of risks as it will minimize the likelihood of occurrence
of any risk and also help to reduce the consequences of possible damage to
reputation.
Sama was
a privet Saudi low-cost airline that founded in March 2007 by
Investment Enterprises Ltd. The airline was initially focusing on
domestic flights, which expanded by serving international
destinations. Sama initial investment received from major Saudi
private and institutional investors. However, the company did not
generative high profits (Al-Ahmad, 2010 – Essay Writing Service: Write My Essay by Top-Notch Writer). On 24 August 2010 – Essay Writing Service: Write My Essay by Top-Notch Writer, the airline
was forced to shut down because of budgetary constraints arising out of poor
funding.
The major reason was
the high price of jet fuel comparing to the operation cost. Additionally,
Samaâs management system disorganized and failed to provide a high level of
services to the customers. The number of Sama flight cancelation
increased, customers complete check-in confirmation but without a flight seat.
Due to poor reputation and poor operational system, Saudi citizens preferred
to fly with Saudi Airline or Nas domestically. Samaâs profit
deteriorated, declared bankruptcy and the company shutdown by the
SaudiGeneral Authority of Civil Aviation.
.
References
Al-Ahmad,
S. (2010 – Essay Writing Service: Write My Essay by Top-Notch Writer). General Authority of Civil Aviation Shutdown Sama. Aleqtisadiah.
Retrieved from.aleqt.com/2010 – Essay Writing Service: Write My Essay by Top-Notch Writer/08/30/article_435894.html”>http://www.aleqt.com/2010 – Essay Writing Service: Write My Essay by Top-Notch Writer/08/30/article_435894.html
Epstein,
M. J., & Buhovac, A. J. (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay). Making sustainability work: Best
practices in managing and measuring corporate social, environmental, and
economic impacts (2nd ed). Sheffield, UK: Greenleaf Publishing.
Keller,
K.L. (1998). Strategic Brand Management: Building, Measuring and
Managing Brand Equity, Upper Saddle River, New Jersey: Prentice Hall.
