Research Paper on Coca-Cola Supply ChainObjective:To document, analyze, interpret and synthesize what strategy, practices, innovations, technology and initiatives were used by the firm to become a supply chain leader in order to formulate generalizable guidelines for achieving supply chain superiority in a given industry segment.Undertaking the research:The project should adopt a historical perspective in researching and analyzing the firm from various secondary sources. A key first step of the research is to identify a corpus of significant milestones and/or events that provide evidence of the firm embarking on supply chain initiatives or marking a significant shift or emphasis in supply chain management. This should extend over the past decade in the least, preferably longer depending on the lifespan of the firm. These could be tangible, for example, investments, key appointments, adoption of technologies or standards etc. or intangible like shift in focus, collaborations, announcements etc. These milestones or events can be drawn from various secondary sources including:Annual letters to shareholdersLexis-Nexis DatabaseMagazine articlesCase studiesMarket and/or Industry reportsCast a wide net to generate maximum possible candidate milestones/event.The outcome of the previous phase should be timeline of significant milestones or events that in your opinion were responsible for the firm’s trajectory into supply chain leadership. Chart the course taken by the firm in terms of its supply chain strategy, what steps it took to implement the strategy, innovations introduced by the firm with respect to supply chain management, and other factors that you think are responsible for the firm’s success.Develop a parallel timeline of the firm’s performance on key performance indicators such as revenue, profits, share price, market share etc. depending on what is most appropriate for the firm’s industry. Include supply chain performance measures wherever possible such as inventory turnover, cash cycle, lead times etc. Superimpose the timeline of milestones/events that you identified in your research. Use appropriate charts, graphs and tables. What patterns do you observe, if any, and what conclusions can you draw? Can you demonstrate that the firm’s supply chain initiatives contributed to its financial performance?Develop and formulate your hypotheses on how and why the firm became a supply chain leader. Use any frameworks or develop your own to make your case. All arguments and conclusions should be substantiated with evidence from your research of the firm.Formulate your recommendations on how firms can go about achieving supply chain superiority. Format:Cover pageTable of ContentsExecutive SummaryCompany ProfileTimeline of key milestones/events with brief descriptions and their implicationsFirm financial and supply chain performance over the time periodAnalysis of firm’s supply chain initiatives, activities, investments, strategy etc. A synthesisImplications, conclusions and recommendations for achieving supply chain superiorityComments my Professor said about the paper:The central objective of the project is to try to understand why the firms is considered to be a supply chain leader and is not about generic company history, or a generic timeline or about its overall success. If you recall the objective of the project is , “To document, analyze, interpret and synthesize what strategy, practices, innovations, technology and initiatives were used by the firm to become a supply chain leader in order to formulate generalizable guidelines for achieving supply chain superiority in a given industry segment.” In terms of executiion, ” •The project should adopt a historical perspective in researching and analyzing the firm from various secondary sources. A key first step of the research is to identify a corpus of significant milestones and/or events that provide evidence of the firm embarking on supply chain initiatives or marking a significant shift or emphasis in supply chain management. This should extend over the past decade in the least, preferably longer depending on the lifespan of the firm. These could be tangible, for example, investments, key appointments, adoption of technologies or standards etc. or intangible like shift in focus, collaborations, announcements etc.” have had the opportunity to interact with some students on the research paper. There are some differing interpretations about the guidelines. Stripped down the basic research question that I would like to see addressed is ‘What is the journey the firm undertook to become a Supply Chain Leader?” So a generic Timeline of significant events for a company is not something that is relevant here. Here are some selected statements from the instruction…”A key first step of the research is to identify a corpus of significant milestones and/or events that provide evidence of the firm embarking on supply chain initiatives or marking a significant shift or emphasis in supply chain management. ” Note the context of supply chain.”The outcome of the previous phase should be timeline of significant milestones or events that in your opinion were responsible for the firm’s trajectory into supply chain leadership.” Again note the objective at the end of the sentence.In summary, the research paper is about the firm’s supply chain not about the firm.

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