Topic: Marketing Research Qualitative and quantitative approaches
Type of paper: Research paper
Discipline: Marketing : Digital Marking
Format or citation style: CU Harvard
Outline required
Indicate Recommendation Quantitative or Qualitative (100 words)
Need to justify , in fact need to do both as indicated 1) A focus group Study and 2) A questionaire Survey
1) Focus Group Study – Planning means, who are the targeted audience , where u going to conduct, what question u going to ask(, how long it will take(Duration). It can be a table format. e.g what are the motivation to come to the IR ?
What Questions that will be asked will be lead to the theme such as Environment, Good Value
Elaborate on the theme
Environement is great , good for entertainment
Objection : What will make the spender to go back to the IR again ?
** Gambler iNtention
** Non Gambler intention
2) Questionaire Survey – no need to produce the questionaire
Selecting respondant
1. Probability sampling (all respondent has equal chance to be selected) ; cannot have all the respondent name and contact numbers, infringment of PDPA and would the organisation release all these respondent contact. Difficulty in getting the population data
2. Non Probability Sampling technique (
3. Choice? How u craft my ans will be my choice
4. Recommendation ; IR product, Resturant, need to enter personal details onlines so can use faciliates.
Suggestion on how the IR can make use of the information and talk about limitations. It is a self services information.
The self filled data can be unreliable as client can fake the data
Conclusion
Reference
Appendix
