MKT 4800W Spring 2022
Netflix: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Netflix deals with in its operation and, from the marketing perspective, describe what Netflix exchanges with each of the key players in order to make money in its business.
Q2) Based on the textbook case, the assigned articles, and your own experience, what benefits (small and big) does Netflix offer to its customers?
Q3) In the late 2000s, Blockbuster struggled and eventually went out of business while Netflix kept thriving. What made this difference? How were the two companies different in those years?
Q4) What are the (a) opportunities and (b) threats that Netflix is facing currently? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)
(b)
Q5) Why has Netflix invested heavily in its own original programming and global expansion? In other words, why are its original programming and global expansion so important for Netflix?
Q6) Based on the last two articles, what are the (a) strengths and (b) weaknesses of Peacock, compared to Netflix? [You must describe at least two strengths and two weaknesses for full credit.]
(a)
(b)
