MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 1 of 4
ASSESSMENT 3 BRIEF
Subject Code and Title MKT600Marketing
Assessment Assessment 3: Presentation on Sustainable Marketing
Individual/Group Individual
Length F2F students will present on their scheduled date in class.
Online students will submit a 5 minute video recording.
Learning Outcomes This assessment addresses the following subject learning
outcomes:
d) Reflect on the ethical issues associated with
organisations marketing practices.
Submission Due 23:59 (AEST/AEDT) Friday Module 6.1 (Week 11)
Weighting 20%
Total Marks 20 marks
Objectives:
• To enhance a clear understanding of the importance of contemporary issues surounding
sustainability and their implicaitons in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to
marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their
role in ethical marketing practices of an organisation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of
business organisations. While the design of marketing plan is integral to business organisation
to drive business growth, there is a strong call for marketing organisations to operate
responsibly, considering both environment and social responsibilities in marketing practices.
This assessment aims to develop an understanding and appriciation about the importance of
social responsibilities of marketing.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1
& 2 provide students with a thorough understanding of marketing theories and practices, and
therefore, build the foundation for the assessment 3. You MUST work on the same organisation
for the assessment 3 presentation on sustainable marketing.
MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 2 of 4
Instructions:
This assessment task builds on your understanding of sustainable marketing as well as
ethical and environmental considerations of marketing practices. F2F students MUST present
their presentation on their scheduled date in class. Your learning facilitator will confirm the date
and time of your presentation. The online students need to record a 5 minute video to:
• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilitines
in marketing practices.
Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are
required to critically evaluate the sustainable marketing practices of the same organisation
that you have worked on in the assessment 1 and 2 and recommend strategies related to
sustainable marketing practices for the senior management of your organisation.
Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of
sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for
marketing organisations to practise a responsible marketing. Based on your research on this
topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of
your chosen organisations strategies and practices in accordance with the broader issues
of sustainablity. F2F students should present their presentation in class on their scheduled
date and time. Online students should present their powerpoint in a 5 minutes video
recording and submit both the powerpoint and video recording following the assessment
3 submission link in the Blackboard on Friday in the week 11 at 11:59 pm.
Submission Instructions:
Submit your assessment via the Assessment link in the main navigation menu in the
Blackboard in MKTG6002/MKT600 by the end of Module 6.1 (Week 11). Learning facilitators
will confirm the date and time for F2F students presentation at a later stage. F2F students failure
to present in class as scheduled by your learnig facilitator and upload your presentation in the
Blackboard within the deadline will result in excluding your presenation from grading. Online
students need to upload their powerpint and video recording. All submissions for both F2F and
online students are due on Friday in the week 11 at 11:59 pm AEST.
MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 3 of 4
Learning Rubric: Assessment 3
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Articulation
50%
Presentation has poor
or illogicalstructure or
flow.
Little variation in tone
and intensity
Minimal audience
engagement
Timing of the
delivery poor
Presentation is
confusing. The idea
is hard to decipher.
Presentation is generally
logically structured and
flows adequately.
Some variation in tone
and intensity
Some audience
engagement
Timing delivery
reasonable
Some parts of the
presentation are
confusing the audience.
Presentation has logical
structure and flow.
Variation in tone and
intensity
Good audience
engagement
Good timing during the
delivery
The presentation is
engaging the audience.
Presentation is presented
in a very logical way, with
an advanced level of
structure and flow.
Variation in tone and
intensity is advanced
Very good audience
engagement
Very good timing during
the delivery
The presentation is
engaging the audience.
Presentation is in an
exceptionally logical way,
with excellent structure
and flow.
Variation in tone and
intensity is highly
advanced
Excellent audience
engagement
Excellent timing in the
delivery
It is delivered within
the time limit.
The presentation is
engaging the
audience and
stimulates fresh
thoughts.
Recognises ethical
and moral issues
accompanying
marketing practices
Difficulty in formulating
own opinion and lack of
recognition of ethical
principles and
competing interests.
Difficulty in justifying
conclusions based on
moral-ethical principles
but recognises different
viewpoints.
Conclusions are justified
based on moral-ethical
principles.
Formulates and justifies
conclusions based on
moral-ethical principles.
Uses ethical principles to
identify competing
interests and views.
MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 4 of 4
50%
Does not clearly
demonstrate moralethical reasoning.
Can recognise the
competing interests in
arguments and identify
ethical issues embodied
in them.
Sophisticated
understanding of the
ethical and moral
positions.
Well-articulated
viewpoint based on
moral-ethical reasoning.
TCHR5010 Theory to practice: Professional Philosophy Assessment
TCHR5010 Theory to practice: Professional Philosophy Assessment TCHR5010 Theory to practice: Competency and capability of Preschoolers Assessment One: Portfolio Length: 1500 words Professional Philosophy Task 1 An educational philosophy working with preschool students is based in the policies, approaches, and the EYLF principles. However, the most important principle is that children’s lives are defined by […]
