A tension exists between the use of industry knowledge and business analytics in making decisions. Key Performance Indicators (KPIs) can help a company blend the business knowledge with a statistical analysis of the company’s operations. KPIs provide business a quick overview of the organization’s performance in relationship to the organization’s objectives.

  • Read Key performance indicators (KPIs) – Complete guide.
  • You will be meeting with your fellow students in the team forum visible in your course. Your professor will have posted a roster of the team members within each team forum.
  • As a team, select a publicly traded company. Review the company’s annual report for the current year. From the review of the annual report, the company’s website, and other available information determine the basic objectives of the organization.
    • Determine five KPIs that clearly demonstrate a link to the business’ objectives.
  • In a 3-4 page paper:
    • Discuss the company’s objectives.
    • Identify the five KPIs that the group thinks could be used to evaluate if the company is achieving their objective(s).
    • Support the group’s decision to use the specific KPIs selected.
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