the author recommends you to read the book :Social Media and Public Relations by Deidre Breakenridge. I truly hope that you buy this book and read it this summer.
For this extra credit opportunity, you need to:
• Watch this video: The Future of Communications – PR 2.0 by Deirdre Breakenridge I #FutureComms14 (Links to an external site.)
• Familiarize yourself with Deidre’s PR Strategies Blog: https://www.deirdrebreakenridge.com/blog/page/2/ (Links to an external site.)
• Based on the video you’ve watched and her blog, explain what Public Relations 2.0 is in a paragraph of a minimum 100 words. You can write more than 100 words if you want to, but the minimum is 100 words to receive the 20 points. In this paragraph, use the 8 new practices that social media introduces to the profession of PR based on Deidre’s work.
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The author advises reading the book:Social Media and Public Relations by Deidre Breakenridge in Chapter 10, Social Media, on page 225, under Pick of the Literature. I sincerely hope you buy and read this book this summer.
You must do the following for this extra credit opportunity:
• Watch Deirdre Breakenridge’s video, The Future of Communications — PR 2.0. I’m a #FutureComms14 participant (Links to an external site.)
• Read Deidre’s PR Strategies Blog at https://www.deirdrebreakenridge.com/blog/page/2/. (Links to an external site.)
• In a paragraph of at least 100 words, explain what Public Relations 2.0 is based on the video you viewed and her blog. You may write more than 100 words if you choose, but the minimum is 100 words in order to get the prize.
