I HAVE ALREADY CHOSEN THE COMPANY, PRODUCT, AND COUNTRY. IT IS LISTED BELOW.
You will select your company and identify a candidate country for your strategic global marketing plan. You will then do some basic research related to the company, product, and country.
A. Indicate which company you selected (AMAZON) and briefly characterize its present domestic and global position and competitiveness with its industry. How has the firm performed domestically and abroad over the past two years?
B. Write a page paper – Describe what makes the company (AMAZON) unique to consumers and interesting to you.
II. Product Line and Industry Segment: Write a page paper – Describe the product line (KIND SKINCARE) and industry segment (SKINCARE), noting its domestic and global characteristics important to an early understanding of the firm and its products.
III. Country: Indicate the country (SINGAPORE) you selected to study for your final project. Explain why you selected it.
IV. Basic Demographics: Write a page paper – Describe the basic demographics of the consumer market you are looking to learn more about for this country (SINGAPORE).
