Question 1
Business-to-business
marketers frequently misinterpret the concept of quality. Which of the
following examples best illustrates this idea?
Farmers
in developing countries often prefer less-efficient but easier-to-maintain
products.
Accountants in the Middle East often
use the abacus rather than a calculator.
Some Japanese firms do not do
business with many U.S. suppliers because their packaging is faulty.
Products that are imported into a
country are usually customized for the users in the country.
ISO 9000 standards are universally
accepted as a guarantee of the suitability of products in consumer
applications.
Question 2
In the case
of cellular phones, the physical product is practically given away to gain
the phone services contract. This could be because:
the cellular phone company does not
view market share as a strategic goal.
the cost of production of the
cellular phone is very low.
the
revenues from associated services exceed the revenues from the cellular
phone.
the margins on after-sales services
for the cellular phones is low.
consumers sometimes buy a variety of
services that are not associated with products.
Question 3
The Global Harmonization Task Force is an international effort
that is attempting to:
synchronize standards for several international
industrial sectors.
promote free
trade among developing and developed nations.
equalize wages
among countries.
increase
double testing of goods and services.
equalize the
perception of quality across countries.
The U.S. Department of Commerce participates in programs to promote U.S.
standards and is active in the development of the Global Harmonization Task
Force, an international effort to harmonize standards for several industry
sectors.
Question 4
The ISO 9000 certification will allow a company to:
hedge its risk
from currency fluctuations.
increase its
revenues from associated services.
diversify into
other product lines.
differentiate its product from its competitors.
provide
after-sales services.
Question 5
For managers selling capital equipment and big-ticket industrial
services, understanding the concept of _____ is absolutely fundamental to their
success.
kinked demand
full cost
pricing
cost plus
pricing
derived demand
postponed
demand
Question 6
Assuming that the international marketer has produced the right
product, used the proper channel of distribution, and promoted the good
correctly, the effort can fail badly if the international marketer fails to:
inform the
host government of all its marketing objectives.
set the right price for the goods or services.
work with
trade union representatives.
consider the
environmental impact of its goods or services.
work on a
franchise basis in the country.
Question 7
Which of the following is true of countertrading?
Frequently there is inadequate time to conduct a
market analysis in a countertrade negotiation.
Identifying
countries that have a history of countertrading is one of the major problems
with countertrades.
The use of
countertrading to sell a good implies that the demand for the good is highly
elastic.
Countertrading
does not benefit countries that face a shortage of hard currencies with which
to trade.
The U.S.
dollar is the reserve currency that is used in countertrades.
Question 8
The creation of a free trade zone leads to:
a decline in
exports.
an increase in
taxes and duties levied on a good.
reduced price escalation.
a fall in
imports.
higher labor
costs and overheads.
Question 9
A _____ policy is used to stimulate market and sales growth by
deliberately offering products at low prices.
penetration pricing
variable-cost
pricing
premium pricing
price skimming
full-cost
pricing
Question 10
_____ is a typical payment procedure for established customers
where the goods are delivered, and the customer is billed on an
end-of-the-month basis.
An open account
A letter of
credit
A bill of
exchange
Cash in advance
Forfaiting
Question 11
In Russia, products are divided into two categories-
“ours” and “imported.” This is an example of:
cultural
revisionism
ethnocentrism
conversion to
capitalism
communist
mentality
structural
marketing orientation
Question 12
Omega appliances, a Korean company that manufactures kitchen
appliances had to alter the design of its chimneys to suit the needs of the
consumers in its Japanese market. The Japanese preferred compact and efficient
appliances to fit their small kitchens. The component of the product that had
to be altered in the above scenario is the _____.
packaging
component
functional
component
core component
technical
component
support
services component
Question 13
According to the product component model, installation, repair
and maintenance, deliveries, and warranties are all part of the _____ component
of the product.
core
support services
packaging
functional
global
Question 14
The Red Lobster seafood restaurant is considering opening branch
operations in China. However, the restaurant chain’s labor union has already
pointed out a potential problem with this expansion. In China, it is considered
to be in bad taste to allow employees to collect tips for service. Since a
great portion of a typical wait-staff person’s compensation comes in the form
of tips, the union would like to know how employees would be compensated for
this loss. The above example illustrates which of the following barriers a
consumer services marketer faces in a foreign market?
Protectionism.
Controls on transborder data flows.
Protection of
intellectual property.
Cultural
requirements for adaptation.
Language
translation barriers.
Question 15
Adore cosmetics had to increase the SPF value of their sunscreen
lotions marketed in the Middle East to provide more protection against UV
radiation. Which of the following factors is dictating product adaptation in
the above scenario?
Legal requirements.
Cultural
requirements.
Economic
requirements.
Climatic requirements.
Political
requirements.
Question 16
A(n) _____ is a domestic middleman set up in a foreign country
or U.S. possession that can obtain a corporate tax exemption on a portion of
the earnings generated by the sale or lease of export property.
Webb-Pomerene
export association
manufacturer’s
export agent
export
management company
complementary
marketer
foreign sales corporation
Question 17
Sixty percent of the Japanese population lives in the _____
market area, which essentially functions as one massive city.
Tokyo-Nagoya-Osaka
Komaki-Tokoname-Kariya
Nagoya-Handa-Seto
Nishio-Okazaki-Inazawa
Inuyama-Nisshin-Takahama
Question 18
Complementary marketing is
commonly known as _____.
A. backhauling
B. demand shifting
C. piggybacking
D. shape shifting
E. skimming
Question 19
Most middlemen have little loyalty to their vendors. They handle
brands in good times when the line is making money but quickly reject such
products within a season or a year if they fail to produce during that period.
This is an example of problems associated with which of the following six Cs of
channel strategy?
Character
Continuity
Control
Cost
Capital
requirement
Question 20
_____ are considered to be the foundation of the Japanese
distribution system.
Consumers
Brokers
Manufacturers
Small retailers
Wholesalers
Question 21
All of the following are specific objectives of sales promotion
EXCEPT:
immediate
purchase.
consumer
introduction to the store.
gaining retail point-of-purchase displays.
building brand
loyalty.
encouraging
stores to stock the product.
Question 22
Meta Garbon, a manufacturer of sports bicycles, in a bid to tap
the enormous market for bicycles in China promote their cycles as premium
sporting and leisure bicycles. They use various cycling legends and sports
celebrities as brand ambassadors, and use television, radio, and newspapers as
media. Bicycles in China are used mainly by the working class for commutation,
and the main users of bicycles did not relate to Meta Garbon’s products and the
promotional campaign was a failure. During which of the following steps of the
IMC process did Meta Garbon go wrong?
Information source selection.
Selection of
message channel.
Encoding.
Decoding.
Noise
cancellation
Question 23
The emergence of pan-European communications media will most
likely cause companies to:
opt for
localized promotional campaigns.
opt for
greater customization of promotional efforts.
promote their
products only in English.
use only
Internet as their message channel.
choose more standardized promotional efforts.
Question 24
In the context of integrated marketing communications, in many
markets, the availability of appropriate _____ to customers can determine entry
decisions.
demonstrations
cultural
appeal
technological
aid
services
communication channels
Question 25
Which of the following steps of a communications process is
important as a check on the effectiveness of the other steps?
Selecting a
proper message.
Encoding the
message.
Selecting an
appropriate channel of communication.
Decoding the
message.
Feedback.
3.33333 points
Question 26
In the context of the rewards from work, Japanese and American
salespersons are similar barring one aspect which the Japanese rate as more
important than their American counterparts. Identify this aspect.
Job security
Promotion
Accomplishments
Social recognition
Personal
growth and development
Question 27
Considering the specific characteristics of Japan’s culture,
which of the following strategies would be most successful in motivating
employees in Japanese organizations?
Individual
commission systems
Group bonus schemes
Company cars
Birthday gift
vouchers
Best employee
awards
Question 28
Which of the following is an advantage of virtual expatriates?
They can bond well and work better with their subordinates in the foreign
country.
They can establish closer relationships with their customers in the foreign
country.
Their families do not have to be uprooted from their home country.
They possess complete local knowledge about cultural practices in the
foreign country.
They can avoid cross-cultural communications problems with their foreign
colleagues.
Question 30
Which of the following is a characteristic of a professional expatriate?
They work abroad for a period of one month and then return to the home
office.
They work for a foreign company in a third country for a short period.
They work abroad in country after country for the greater part of their
careers.
They work in their home branches for most of their careers.
They manage operations in other countries but do not move there.
