Case Studies : Amazon India
Identifiers (IDs) – source, company, industry, news, chapter concept – lots of data, precise concepts, examples
Clear format/structure
Engaging opening (game, question)
Substantive body (thoughtful analysis of case – use specific concept from chapters)
Clear, compelling closing
Source (title, author, publication, date)
Company ($ revenue, # employees, # regions/locations, products and scope, business model)
Industry (scope in and out, # companies/competition, regions, trends, outlook)
News (what changed? numbers/data, specifics – e.g., % increase/decrease, etc.)
Chapter concept(s) – give specific boldfaced concept which is or could be illustrated by the case – be clear with details from the case which illustrate the concept – use a micro/precise concept
