Individual Presentation – Assessing the current state of the brand
A. Introduction to the brand
B. A strategic in-depth brand analysis of your brand:
· Brand Overview (Brand personality/essence)
· Target Market,)
· Showcase and examine visual elements of the Brand’s identity & Brand Image:
Ø Logo
Ø Colour
Ø Slogan
Ø Brand narrative & message
Ø Visual identity
Ø Typography
** VERY IMPORTANT TOPICS
· Assessing the strength of the brand (Brand Equity CBBE model) and brand identity (onion model)
· Identify target market and positioning.
C. A brief outline of the challenges of the brand.
D. Concluding comments/remarks (Rationale for rebranding).
All this for the brand Missoni
Resources
https://www.missoni.com/world/editorial/brand/history/
ppt example template (https://www.behance.net/gallery/81496191/MISSONI-BRAND-ANALYSIS)
