Assignment 5: Health care service provided
Strategies used to market health care services are typically different than strategies used to market health care products. From intangibility to the natural inconsistencies in the delivery of services, traditional marketing strategies must be modified so that there is a greater focus on marketing relationships and quality care. Therefore, when developing marketing plans, it is important for organizations to consider the 5 I’s of marketing health services: inconsistency, inseparability, intangibility, interaction, and inventory. For this Assignment, use the 5 I’s to examine the health care service in the Aravind Eye Care System: So, when making marketing plans for health services, it’s important for organizations to think about the 5 I’s: inconsistent, inseparable, intangible, interaction, and inventory. Use the 5 Is to look at the health care service in the case study Aravind Eye Care System: Providing Total Eye Care to the Rural Population in the Learning Resources. Then give suggestions for how to market the service. Providing Total Eye Care to the Rural Population case study provided in the Learning Resources. Then provide recommendations for marketing the service.
To prepare:
Review the Aravind case study in the Learning Resources.
With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel.
The Assignment
In a 4- full -page paper, address the following:
Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
Inconsistency: Is there consistency in the quality of care?
Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
Interaction with consumers: Is the organization patient-centered or physician-centered?
Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
Recommend strategies to market this service to health care consumers. Get custom essay samples and course-specific study resources via course hero homework for you service – Include how these strategies might improve operations.
