Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
Provide an Overview/Executive Summary of the marketing strategy.
Write a page paper – Describe the good or service and desired brand image.
Write a page paper – Describe the target market, including buyer motivations, demographics, and psychographics.
Write a page paper – Describe the overall marketing strategy, including positioning strategy versus competitors.
Write a page paper – Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Write a page paper – Describe the use of an Internet marketing campaign, including web site and use of email.
Write a page paper – Describe a direct marketing campaign, including Customer Relationship Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage ment.
The paper
Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
