A marketing campaign is estimated to cost $20K. It is expected to bring in 10 additional patients per month for the next 5 years for a procedure which nets your practice $40. The marketers argue that the total revenue is much more than the cost of the campaign and they wish to green-light it immediately. What do you do? Does your answer change if the marketers have historically overestimated the number of patients they attract?
Travelling Experience
Can you remember your best experince in another country? Last summer (in 2007), I traveled to the United States for working and spending some time with my friends. I stayed two months in that country. I decided to travel because I wanted to do something different. I was bored about all my daily activities, so […]
