Imagine you are part of a strategic planning group
at a large corporation that is considering developing a new proposed product.
The marketing director has asked your team to do a competitive market analysis
to determine the productâs potential success. The analysis will focus on your
primary competitor in the productâs market.
Selecta potential competitive organization
and a product in that organization.
Writea 1,400 â 1,750-word paper of no more
than analyzing the current market conditions. Address the following topics:
· A short history of the organization and a
description of their product
· Factors that affect demand, supply, and
equilibrium prices in the market in which the competitor organization operates:
Define the market for your chosen product, including an analysis of its
competitors, potential customers, or potential buyers.
· Any issues or opportunities your
organization or industry faces that affect its competitiveness and long-term
profitability with regards to your product: This may include, but is not
limited, to the following elements.
·
Price elasticity of demand
·
Technological innovation
·
The relationship between the amount of labor
& capital employed and the law of diminishing marginal productivity
·
Cost structure
o Factors
affecting variable costs, including productivity and others that change the
supply of and demand for labor
o Factors
affecting fixed costs
Make recommendations on how your
organization can maximize their profit-making potential, and successfully
compete in the new market. Consider the effect your recommendations may have on
marginal revenues and costs.
Travelling Experience
Can you remember your best experince in another country? Last summer (in 2007), I traveled to the United States for working and spending some time with my friends. I stayed two months in that country. I decided to travel because I wanted to do something different. I was bored about all my daily activities, so […]
